In Chile we
do not live alone, we share borders, culture, identity, economy, and language
with the rest of South America. We have similar markets because we have a
common culture, sharing important things about our identity making us an
economic space easy to conquer for many and different international companies.
The Spanish is a big advantage because we have
a common way to communicate and the commerce can use the same or similar
strategies, in TV most of the time we have the same commercials (except
national channels) because the commerce can offer the same products and use the
same marketing strategies with the people.
Other important
factor is the regional proximity, is easier to make business with Chile because
the countries are in the same area, sharing products by air, sea and land, needing less time and money to make business. Chile constantly share products with Argentina, Perú and Bolivia because of the proximity.
Free trade agreements and facilities to travel are two important thing to help the local market, Chile do not work alone, Chile is constantly working with the rest of South America, giving to the economy a big oportunity to work as a team, being a part of the system, not a different system.
You need to connect your comments and observations to the theory and models in the literature of the course. Further to that it is necessary to underpin your comments with hard data. In the PPT of the first class you can find some hard data on the export and import destinations from Chile; also use the suggested sources from TeamTask 2 to get more insight. Once you have done that, you can review your own comments again.
ResponderEliminarYou will see that Chile's main export destinations are not in Latinamerica.